What it attests to
PuraTrust attests that a specific lot, from a specific supplier, was tested against a documented standard and that the supply chain behind it was reviewed. The mark is lot-level. The test record is published independently of the supplier.
The mark
The Verified rating is the consumer-facing mark. Each rating is paired with the lot record that produced it. Lot records are queryable by any member of the public without an account.
Who it serves
PuraTrust serves consumers directly through public lookups, and serves legitimate suppliers through verified status. PuraTrust does not accept placement fees from suppliers. The structural independence of the rating from the parties rated is a precondition of belonging in the AU-SVRN portfolio.
Regulatory posture
Pre-regulatory infrastructure for unscheduled health products. The methodology is published in plain language alongside the technical specification.
Visit PuraTrust
- puratrust.com — the operating brand site.
- puratrust.com/lookup — the public registry.