Permitted use
- Editorial reference to AU-SVRN by journalists, researchers, and analysts, in line with the brand-use guidance at /press/materials.
- Reference to AU-SVRN as the parent of an operating brand, where factually accurate.
Prohibited use
- Use of the AU-SVRN name as a marketing seal on a child brand's product, on a third-party product, or in any context that suggests AU-SVRN attests to the product itself rather than to the operating brand standing behind it.
- Use of the AU-SVRN mint mark (the numeral 79 within a hairline circle) on any third-party product, packaging, or marketing material.
- Modifications to the wordmark or the mint mark that alter their appearance, including colour shifts beyond the published palette, gradients, or any animated treatment beyond the published metallic sheen.
Brand-use inquiries
Brand-use inquiries are received at office@au-svrn.com with subject line [TRADEMARK].
Operating brand marks
The Pulse Signature (Humark) and PuraTrust Verified marks are owned by their respective operating brands and are governed by those brands' own use policies.