How to refer to AU-SVRN
- First mention: AU-SVRN (Au-Sovereign).
- Subsequent mentions: AU-SVRN.
- Spelled out: Au-Sovereign. Acceptable in editorial copy where the abbreviation has been introduced.
- Avoid: "AU SVRN", "AuSvrn", "AU/SVRN". The hyphenated form is canonical.
One-line description
AU-SVRN is a brand trust management company. It builds the verification infrastructure two operating brands run on: Humark and PuraTrust.
Long-form description
AU-SVRN, the Au-Sovereign or Gold Sovereign, is a brand trust management company. It is the holding institution behind two operating verification brands, Humark and PuraTrust, and is structured to hold more. The infrastructure is, in modern vocabulary, a Provenance-as-a-Service platform: a single substrate of methodology, registries, identity-binding technology, and regulatory posture, applied through different brands in different markets.
The mint mark
The institutional monogram is the numeral 79 (atomic number of gold) within a hairline circle. The mark may be used in editorial contexts to identify AU-SVRN and may be downloaded from /mint-mark.svg.
The wordmark
The wordmark is set in monospaced type, all caps, with a single hyphen. It is referred to by full name in copy and is not intended for use as a stamp on third-party material.
Use of the AU-SVRN name
AU-SVRN is the parent. It does not co-brand with operating brands or partners and may not be used as a marketing seal on a child brand's product. The brand-use policy is published on the trademark page and is binding.
Marks of the operating brands
- Pulse Signature (Humark) — biometric attestation. Owned and issued by Humark. humark.id.
- PuraTrust Verified (PuraTrust) — lot-level supplier attestation. Owned and issued by PuraTrust. puratrust.com.
Press contact
The press desk is reached at office@au-svrn.com, the same address as the dispute office. Route as appropriate. Standing answers to recurring questions are at /press/inquiries-answered.